Job Overview
DemandLab is a dynamic martech agency specializing in delivering cutting-edge marketing solutions to clients. The Marketing Manager at DemandLab works directly with the Client Success Director of the company to ensure all aspects of marketing and lead generation, from market research and competitor analysis to funnel management and lead conversion, are planned and executed.
The Marketing Manager will develop a marketing strategy and execution plan based on business objectives. In this role, you will manage marketing programs across paid/earned/owned media channels, lead a cross-functional team of employees and contractors in executing the marketing plan, manage an annual budget, and deliver analytics and insights to the leadership team.
The Marketing Manager maintains, administers, and enforces marketing automation technologies and processes to ensure user adoption, reduce user friction, and continually improve automation to scale with the needs of company growth.
The Marketing Manager is responsible for all aspects of managing the marketing team’s process requirements, including but not limited to setting and maintaining operational processes, monitoring team performance, and training. The position entails creating the environment in which the marketing team succeeds in its delivery to sales and fulfills lead funnel targets.
The Marketing Manager monitors team member goals and professional development plans in line with the annual corporate objectives and actively works to ensure the team’s performance goals are achieved on a quarterly and annual basis. This individual is also responsible for creating processes and looks to continually improve processes to create greater efficiencies. This team member is expected to provide services to clients with approximately 10-15% of their time being billable.
Essential Functions And Responsibilities
Business Development and Funnel Management (30%)
- Translate marketing needs into operational processes and automated solutions, such as translating personas into ideal customer profiles and demographic/firmographic scoring
- Own, manage, and maintain the marketing technology stack, including the website, content management system, marketing automation platform, and client relationship management (CRM) platform
- Manage and optimize data enrichment activities to enable lead prioritization and demographic and firmographic scoring
- Develop and manage a lead funnel to identify, categorize, and measure lead progress in the buying journey, enabling targeting and optimization opportunities
- Create lead engagement and nurturing programs to deliver on Marketing Qualified Lead (MQL) targets to sales
- Manage relevant data capture and analytics activities to measure marketing and sales performance
Marketing Strategy and Brand (20%)
- Create or revise the marketing strategy on an annual basis (with revisions on a quarterly basis), including brand positioning, solutions messaging, and mapping personas and pain points to offerings and value propositions for all products and services offered or to be launched
- Undertake market research, performing analysis of the macro-environment, our industry, and or competitors to provide up-to-date marketplace intelligence and customer feedback to agency team members
- Synthesise information from numerous and varied sources to recommend go-to-market strategies
- Employer branding, lead human resources in amplifying our messaging and presence of our values, mission and employee programs to promote DemandLab as an “employer of choice” in the marketing technology agency vertical
- Create and revise brand positioning statements
- Plan, manage and coordinate a full marketing mix of initiatives and tactics for all stages of the lead funnel through to sales enablement
- Create and support reporting in all marketing areas, from campaign and channel performance to aggregate lead progression, conversion and pipeline influence
Marketing Technology (20%)
- Act as the business owner and advocate for the marketing technology stack, including but not limited to website, social media, CRM, and marketing automation platforms
- Grow and maintain the marketing database, including up-to-date persona to ICP implementation
- Understand the tools and trends in marketing operations and technology, including the product lifecycle of major platforms
Marketing Execution (10%)
- Develop, manage, and execute campaigns, including channel selection, content creation, and in-platform implementation
- Manage marketing budgets
- Manage privacy and consent-related compliance
Event management (10%)
- Manage DemandLab attendance at trade shows and other industry events, coordinating speaking and sponsorship opportunities
- Prepare event-related materials or promotional items
Team management (HR) (10%)
- Support an effort to build a team that promotes DemandLab and delivers engaged leads
- Ensure the marketing team has all the tools and resources needed to be successful in their role
- Enforce KPIs and measure quarterly, both for team and individual, to encourage team excellence
- Support the human resources requirements of the company in terms of growing the team via recruiting, hiring, and retaining our best talent, work scheduling, and resource allocation
- Provide on-the-job training and coaching to the team so that every engagement stands out for the value we bring to the client
- Create and deliver training programs to support the development of team members and their ability to deliver our services efficiently and with excellence
- Ensure that continued learning, professional development, and knowledge transfer are integral to employee growth and development
Consultancy promotion (Ad Hoc)
- Represent the agency at industry functions
- Contribute to the growth of the internal infrastructure
- Contribute to DemandLab thought-leadership/marketing initiatives and internal knowledge-sharing
The Company may require an employee to perform other duties as assigned on a temporary basis.
Requirements
Qualifications
- 7+ years of marketing/demand generation experience
- 3+ years of experience in Marketing agency services
- 5+ years of experience in B2B marketing
- 2+ years of Marketo, Eloqua, or other relevant marketing automation platform experience
- 2+ years of Salesforce experience
- 2+ years of relevant marketing data analysis experience
- Experience leading cross-functional teams in building complex B2B marketing programs and reporting on the results
- Deep experience with B2B social media, content, and digital marketing
Key Skills And Attributes
- Strong communication skills, both written and verbal
- Competence as a business writer with an eye for great content, emails, and landing pages
- Strong problem-solving ability, including metrics-driven thinking
- Experience in demand generation, customer engagement, digital marketing, content marketing and communications strategies and tactics
- Demonstrable success in developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Track record of developing and managing multiple marketing programs simultaneously
- Mastery of marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy
- Experience in marketing and sales analytics with demonstrated analytical ability, specifically around program measurement and ROI, and using these insights to grow or improve marketing programs
- Proven experience in managing the creation of marketing and sales materials
- Experience influencing and communicating offerings to customers, prospects
- Experience working with and supporting sales professionals
- Exceptional oral and written communication skills
- Analytical, with an ability to synthesize information quickly
- Basic knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
- Familiar with the following software/tools:
- WordPress or other CMS
- Google Analytics or other analytics program
- Marketing and sales enablement tools
- Industrious, motivated, resourceful and creative
- Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
- Facility in discussing technical matters with a non-technical audience
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements
DemandLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you are a highly motivated individual passionate about operations and strategy, we invite you to apply for this exciting opportunity. Join us in shaping the future of our company and delivering outstanding results to our clients.
Working conditions
- This is a remote position, and you will work from your home office; some travel is required (10-20%)
- Standard business hours are Monday – Friday
- Must be able to work at a desk and on a computer for long periods
- Coordinate multiple tasks simultaneously
- Accurately complete detailed forms and reports
Benefits
- Work from anywhere policy
- Generous paid leave for new parents
- Generous paid time off and flexible work plans (all employees start with three weeks of PTO)
- Paid national holidays based on country
- Paid time off on your birthday
- Health care plan coverage and paid dental & vision
- Paid Life Insurance (Basic, Voluntary & AD&D)
- Quarterly and annual company performance bonus program
- Retirement plan matching
- Professional development and certifications fund
- Access to online training and professional education
- Paid personal development fund
- Monthly internet and cell phone allowance
- Opportunities for performance bonuses
- Enjoyable work culture and a commitment to work/life balance
- Opportunity to work with prestigious, global B2B brands
- Opportunities for advancement in a fast-growing agency
- helpful and respectful of our team’s work-life balance and needs
- The freedom to have fun, experiment, explore, and get creative in a supportive environmen